Selling your prints · 5 min read
Shipping is not free: price delivery without losing profit
Follow one order from packaging to customer payment. See how separate shipping charges and shipping-inclusive prices affect your margin.
Separate cost from revenue
A customer pays $5 for delivery and the carrier charges you $5. It is tempting to ignore both because they cancel out. But selling fees may apply to that $5 of revenue, and your margin target may be based on the whole order.
Money going out
Your postage, mailer or box, protective material, labels and packing labor.
Money coming in
The item subtotal plus any shipping charge paid by the customer.
Keep these amounts separate in your estimate. Enter the carrier charge as your shipping cost. Enter the customer-facing delivery charge as shipping charged to customer. Packaging goes in the packaging fields; do not count it again inside postage.
Follow one shipped order
Consider one item with $8 of production, labor and packaging costs, plus $5 postage. Total order costs are $13. Use an illustrative 3% selling fee on subtotal plus shipping, a $0.30 fixed fee per order and a 30% target margin. There is no tax in this example.
What the order needs to earn
$19.86 total revenue
($13 + $0.30) ÷ (1 − 0.03 − 0.30), rounded upward to a cent.
Separate shipping
$14.86 + $5
Item price plus the shipping charge = $19.86.
Shipping included
$19.86 + $0
Item price includes delivery. Your $5 postage cost still exists.
Both leave about $5.96 of estimated profit after $13 of costs and about $0.90 of fees. They have the same economics under these assumptions; they communicate the total differently to the customer. The right presentation depends on the product, market and delivery arrangement.
If you charged only $13 for the item and $5 for shipping, revenue would be $18. After the $13 cost and $0.84 fee, profit would be $4.16: about 23.1% margin, not the intended 30%.
Check what your fees cover
A percentage fee on the product subtotal is different from one on subtotal plus shipping. A fixed fee per order is different from one charged for each item. Check your current marketplace and payment-provider rules before entering a rate; this guide does not prescribe current fees for any platform.
The example above applies the percentage fee to all $19.86 of customer revenue. If a fee applies only to the item subtotal, a separate shipping charge changes that fee amount. Do not reuse the same result after changing the fee basis.
Taxes, optional upgrades, payment-currency conversion and delivery surcharges can also affect the real order. LayerWorth’s quote summary does not calculate tax or buy postage. Review those items separately before sending a final offer.
Build your delivery checklist
- Measure the packed parcel. Include the actual box, cushioning and accessories; the print’s filament weight is not the shipped weight.
- Use the destination you intend to serve. A local shipment and a distant or international one need different assumptions.
- Count packing time once. Add active handling time to labor, without also burying the same labor charge in packaging.
- Distinguish unit and order costs. One label and outer box may serve several items. Individual protective sleeves may be needed for every unit.
- Inspect real delivery costs. Revisit the assumptions when parcel sizes, carrier prices or product designs change.
Packaging and both shipping fields are available on Free. You do not need a paid plan to stop postage from disappearing from your estimate. Maker adds reusable cost profiles and saved calculations for jobs you quote repeatedly.
Put your own numbers to work.
Free includes material, electricity, labor, packaging, shipping and basic selling fees. No account needed.
Try the free calculator →Keep building your pricing confidence
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